Personal/Business Branding Strategy

 

Clarifying who you are, what your values are, what makes you unique; defining your target audience; creating messaging (your story, voice, positioning).

 

LinkedIn Profile Development

 

Adjusting headlines, summaries, experience descriptions, visuals to present you well to recruiters, clients, or partners.

 

Online Presence Review

 

Reviewing existing profiles (social media, website, online portfolios) to find gaps or inconsistencies and suggest improvements.

 

Visual Identity

 

Logo / headshot / brand colors / font choices / personal style – how you look and how your business looks.

 

Business Profile / Corporate Identity Development

 

Similar to personal branding, but for companies: mission/vision/values, brand identity, messaging, design, collateral (business cards, pitch decks, brochures), possibly corporate website.

 

Business Development & Messaging

 

Crafting the business’s unique selling proposition, target audience, positioning, marketing materials, messaging strategy.